PhRMA strikes up drug cost conversation

The Pharmaceutical Research and Manufacturers of America (PhRMA) has launched a new website aimed at giving consumers a better understanding of why prescription medications cost so much. The LetsTalkAboutCost.org site offers an interactive approach, engaging visitors in a Q&A about the cost and coverage or prescription drugs. The site aims to educate consumers about drug spending and pricing trends, insurance coverage of prescriptions, the biopharmaceutical supply chain, hospital markups of medications, and related issues regarding health care costs. In addition, visitors to the site can take a drug cost quiz to measure their knowledge of what is behind prescription drug pricing. The website, part of PhRMA's "Let's Talk About Cost" initiative, also features a blog and an ad gallery